Twenty years taking new products to market with the Indian startup ecosystem. Now on your side of the table. Start with a 90-minute brainstorm, or bring me into the trenches.
A startup is a sequence of different problems. I have lived each stage, so the help changes as you do.
Pressure-test the concept, find the wedge, and hear the hard questions from someone who has watched hundreds of startups take their first step.
This is my specialty. I have taken new products to market again and again, from payments to lending to cybersecurity. We design the go-to-market and go land the early clients that prove the model.
Set up the pipeline, the sales process, and the first sales hires, so growth stops depending on the founder doing everything.
Shape the story, build the deck, and rehearse the tough questions, from someone who has sat on the investor side of the table too. Where it fits, I can help raise from investors in my network, or invest myself.
Hiring, roles, KPIs, operating rhythm, and the leadership and team challenges that arrive with growth. Plus warm doors from a 40,000-strong network whenever you need them.
Most founders start with something short and specific. If it helps, we go deeper. If it doesn’t, you lost an afternoon, not a quarter.
Pricing is shaped to the engagement and your stage. Every relationship starts with a free 15-minute call.
As you grow, you will need more than one kind of help. I work with a trusted network of specialists who join on a fractional, as-needed basis, so you get the right expertise without a full-time hire.
Financial modelling, fundraise numbers, compliance, and board-ready reporting.
Positioning, growth channels, and the marketing engine to complement GTM and sales.
The design layer most early startups cannot yet justify hiring full time.
A second opinion on build decisions, vendor choices, and technical hiring.
Brought in only when your engagement calls for it, scoped and priced separately. Ask on your intro call.
I have spent twenty years taking new products to market, growing alongside the Indian startup ecosystem.
At Money View and UltraCash I took new products to market from scratch, building a 3,000-merchant network and a 5,000-strong partner network along the way. Earlier, as part of the founding team of MyToday SMS services at Netcore, we reached 30 lakh subscribers in a remarkably short time. In cybersecurity I sold complex products to enterprises. I founded two ventures of my own, took them to market and won early clients, and I have worked with or backed more than twenty-five startups.
Not everything I touched became a success, and that matters. I have seen what works and what fails, from the inside. So when you bring me a problem, I have usually lived it. I don’t advise from theory. I sit next to you and help you build.
Every founder’s situation is different, so engagements and pricing are shaped to what you actually need. We work that out together, after we talk.
Tell me where you’re stuck. No pitch, no obligation. Just a straight conversation.
A brainstorm, a sprint, or a teardown. Something short that delivers real value fast.
If we click and it helps, I come into the trenches with you as your fractional operator.
Fifteen minutes, free, and honest. If I can help, we’ll talk about how. If I can’t, I’ll tell you that too.
Book your free intro call mahendra@baid.in · WhatsApp
